Accomplished professional with a robust background in overseeing operations and team development across diverse organizational settings.

Skilled in strategic leadership, adept at optimizing team potential and enhancing operational efficiency to achieve organizational goals. Expert at implementing training programs that elevate staff competencies and foster a culture of continuous improvement. Proficient in managing regional operations, ensuring consistent performance and alignment with corporate objectives. Experienced in client relations and event management, successfully balancing client satisfaction with operational demands. Strong communicator, capable of forging and maintaining key partnerships to drive business growth and regional expansion. Adept at analyzing market trends and adapting strategies to maximize competitive advantage and stakeholder value. Versatile in administrative functions, from budget management to policy implementation, ensuring smooth and efficient office operations.  

Areas of Expertise

Business Development
Financial Allocation
Conflict Resolution
Talent Acquisition Practices
Communications Protocols Organizational Efficiencies Customer Satisfaction Technology SolutionsProductivity Improvement Compliance & Regulation Employee Engagement
Change Management

Store Manager | Visual Merchandising Ambassador | Market Captain, Oakley, Mid-West Region                                   

Worked cross-functionally to report field-level insights to corporate-level departments, promote peer development, and lead change strategies in the region. Ensure the selection of qualified candidates and successful integration into sales teams, including peer, management, and subordinate staff. Plays key role in shaping regional strategies by offering actionable recommendations based on firsthand observations and market trends. Provide valuable field-level insights on customer behaviors, product preferences, staffing needs, and visual merchandising standards to Regional Sales Manager for Mid-West.  
 
– Optimized operational efficiency, minimized costs, and drove revenue growth while contributing to overall
success of retail locations and implementing strategic initiatives to achieve targets.
– Successfully mentored and developed staff into successful new leaders; Partnered with Oakley O-Stores and
Oakley Vaults staff across multiple markets while fostering culture of continuous learning and growth on
dozens of sales teams.
– Improved performance and customer satisfaction by empowering team members in Oklahoma, Kansas,
Chicago, and Missouri to excel in roles and responsibilities.  
– Achieved revenue targets by implementing effective training programs that equipped staff with operational
and product knowledge and skills to deliver exceptional customer service.
– Succeeded in managing day-to-day operations of a $2M revenue location, oversaw staffing, training,
inventory management, and P&L responsibilities, and hiring new talent for assigned retail locations.

Chief Technology Officer | Co-Owner, Virtu Creative Inc., Oklahoma

Managed retail consulting services aimed at optimizing store layout, merchandise selection, pricing strategies, and customer experience while enhancing profitability and customer satisfaction. Provided insightful sales analysis to help businesses identify areas for improvement and capitalize on growth opportunities. Offered a wide range of digital services, including web design, SEO/SEM optimization, graphic design, and marketing strategies. Leveraged social media expertise to assist businesses in establishing strong brand identity online.

– Improved brand visibility and customer engagement while providing comprehensive social media
management services, including content creation, engagement strategies, and analytics tracking.
– Increased website traffic, led generation, and conversion rates by collaborating with businesses to develop
customized digital marketing campaigns effectively targeted desired audiences.
– Championed local small businesses by teaching them to leverage technology to enhance top-line sales,
streamline operations, and boost bottom-line profits.
– Successfully implemented technology solutions tailored to each business’s unique needs, increased
efficiency, productivity, and improved revenue generation by improving operations and customer journeys.

Additional Experience

Store Manager, Iacon, Tulsa Metropolitan Area
Customer Service Manager, Office Depot, Tulsa Metropolitan Area
Store Manager, Sunglass Hut Int., Tulsa Metropolitan Area.

Education

Auburn University: BS, Health & Human Performance / Sports Medicine 

Northeastern Oklahoma A&M: AA, Fitness & Wellness / Sports Medicine